Digital Marketing & Pharmaceutical Selling Techniques bundle
$ 200 $100
Beginner Level
04H:30Min
Unlimited Access
Accredited Certificates
Dr. Hossam Shahin
MBA Sorbonne Business School, France
Dr. Abeer Elleithy
Digital Marketing Consultant
Course Overview
In the Pharmaceutical Selling Techniques course, you will learn the principles and techniques of effective selling, master the art of attracting and retaining customers, create a powerful brand that leaves a lasting impression, and overcome obstacles in the selling process. This course equips you with the skills to confidently close deals and achieve success in pharmaceutical sales.
The Digital Marketing for Healthcare Professionals course is based on the highly effective SOSTAC strategy and covers essential pillars, including situational analysis, targeting marketing campaigns, strategic steps, and the influential SOSTAC strategy. Discover the art of harnessing various social media platforms to reach your desired target effectively, achieve remarkable results from your digital marketing endeavors, and stay ahead in the competitive world of healthcare marketing.
What you'll learn
- Acquiring effective selling techniques and utilizing proven frameworks to drive sales and achieve targets.
- Crafting compelling marketing strategies to highlight the advantages of your product and captivate the target audience.
- Overcoming potential obstacles in the selling process with finesse and adaptability.
- Learn how to analyze the healthcare market, identify competitors, and target specific campaigns effectively.
- Master the SOSTAC strategy and apply it to create comprehensive marketing plans for healthcare services and clinics.
- Discover effective marketing techniques across various social media platforms to engage with the target audience.
Content "Pharmaceutical Selling Skills " (2H:00Min)
| 1. Introduction Of 7 Selling Steps |
2:28 |
| 2. Step 1 - Pre Call Planning (Targeting And Utilizing Waiting Time) |
4:54 |
| 3. Step 1 - Pre Call Planning (Call Preparation-Review Last Call) |
2:16 |
| 4. Step 1 - Pre Call Planning (SMART Objective) |
6:40 |
| 5. Step 1 - Pre Call Planning (Call Preparation - Promotion Material And Detailing) |
2:27 |
| 6. Step 2 - Opening The Call |
9:53 |
| 7. Step 3 - Questioning |
10:20 |
| 8. Step 4 - Presentation |
5:40 |
| 9. Step 5 - Handling Objections |
11:58 |
| 10. Step 6 - Effective Closing |
2:00 |
| 11. Step 7 post - Call Analysis |
2:01 |
| 12. Objectives Of Greetings And Opening |
4:12 |
| 13. Funnel Questioning Technique |
4:14 |
| 14. DAPA Method |
3:36 |
| 15. How to Present Benefits ? |
2:11 |
| 16. Is Objection Obstacle Or Opportunity ? |
4:58 |
| 17. Handling Objection (Unspoken Objection) |
8:54 |
| 18. Handling Objection That We Can Hear And (Can) Answer |
4:37 |
| 19. Handling Objection That We Can Hear And (CANNOT) Answer |
2:20 |
| 20. Selling The Price Effectively (Sandwich Method) |
3:52 |
| 21. What Prevents An Effective Closing ? |
2:33 |
| 22. Why Medical Rep. May Not Close Well ? |
3:16 |
| 23. When To Close A Sale ? |
1:07 |
| 24. 7 Steps Of Effective Closing |
2:30 |
| 25. Objectives Of Asking Questions |
3:14 |
Content "Digital Marketing For Healthcare Professionals" (02H:00Min)
| 1. Course Overview |
02:51 |
| 2. Situational Analysis "Where are we now?" |
09:54 |
| 3. Competitor Analysis |
14:26 |
| 4. Company & Product Analysis |
15:41 |
| 5. Market Trends |
09:34 |
| 6. Objectives "Where are we going?" |
08:48 |
| 7. Key Performance Indicators (KPIs) |
14:27 |
| 8. Strategy "How do we get there?" |
02:37 |
| 9. Tactics (Details of Strategy & Marketing Mix) |
13:38 |
| 10. Actions "Ensuring Excellent Execution" |
15:45 |
| 11. Control "How do we know we are getting there?" - (Measurement & Metrics) |
02:27 |
| 12. Course Summary |
01:51 |
