Consumer Behavior for Pharmacists

Course Overview

In this course, you will study the steps associated with consumer decision-making and delineate how each step influences the choices consumers make.
Discuss How risk, Involvement, Control, and Engagement affect consumers’ decision-making and Identify general models of health behavior. 

What you'll learn

  • Frameworks for understanding consumer behavior
  • Classical Vs Behavioral Economics
  • Situaltions influence consumer decisions
  • Types of Consumer Decisions
  • Consumer decision making process
  • Variables that influence consumer decisions

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