Consumer Behavior for Pharmacists
Course Overview
In this course you will study the steps associated with consumer decision-making and delineate how each step influences the choices consumers make.
Discuss How risk, Involvement, Control, and Engagement affect
consumers’ decision making and Identify general models of health behavior.
What you'll learn
- Frameworks for understanding consumer behavior
- Classical Vs Behavioral Economics
- Situaltions influence consumer decisions
- Types of Consumer Decisions
- Consumer decision making process
- Variables that influence consumer decisions
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| Course Exam | Start Now |
| Course Certificate |
Dr. Hossam Shahin
MBA Sorbonne Business School, France
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About Instructor:
- Biocamp scholar-Novartis Switzerland
- Singidunum University Marketing internee, Serbia
- Fairleigh Dickinson University fellow-USA
- Medical Information internee-Novartis USA
- Bielefeld University Marketing internee, Germany
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