Consumer Behavior for Pharmacists
Course Overview
In this course, you will study the steps associated with consumer decision-making and delineate how each step influences the choices consumers make.
Discuss How risk, Involvement, Control, and Engagement affect
consumers’ decision-making and Identify general models of health behavior.
What you'll learn
- Frameworks for understanding consumer behavior
- Classical Vs Behavioral Economics
- Situaltions influence consumer decisions
- Types of Consumer Decisions
- Consumer decision making process
- Variables that influence consumer decisions
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| Course Exam | |
| Course Certificate |
Dr. Hossam Shahin
MBA Sorbonne Business School, France
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About Instructor:
- Biocamp scholar-Novartis Switzerland
- Singidunum University Marketing internee, Serbia
- Fairleigh Dickinson University fellow-USA
- Medical Information internee-Novartis USA
- Bielefeld University Marketing internee, Germany
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