Digital Marketing For Healthcare Professionals
$ 200 $140
Intermediate Level
02H:00Min
Unlimited Access
Accredited Certificates
Course Overview
Marketing has always been
about connecting with your audience in the right place and at the right time, In this course, we will take you on a journey
with Dr. Abeer to explore more about SOSTAC; it is one of the best frameworks
to use for marketing campaign planning.
SOSTAC® planning works for long-term plans (corporate plans & business plans) and short-term plans (marketing plans, marketing communications plans, digital marketing plans, CRM plans, and advertising plans.
SOSTAC® planning works for long-term plans (corporate plans & business plans) and short-term plans (marketing plans, marketing communications plans, digital marketing plans, CRM plans, and advertising plans.
What you'll learn
- تحليل الوضع (تحليل العملاء، تحليل المنافسين، اتجاهات التسويق والسوق للشركة)
- الـ 5 قوى التنافسية لبورتر
- أهداف التسويق وأهداف MarComms
- مراحل التسويق الألكتروني ومتطلبات كل مرحلة
- الاستراتيجية التخطيطية لـ SOSTAC
- 7 P`s Marketing Mix
- ثمانية فوائد لتقسيم السوق
- السوق المستهدف مقابل شخصية المشتري
- الممارسة على Facebook & YouTube
- مقاييس حملة التسويق الرقمي
Content "Digital Marketing For Healthcare Professionals" (02H:00Min)
| Lecture Title | Watch |
|---|---|
| 1. Course Overview |
02:51 |
| 2. Situational Analysis "Where are we now?" |
09:54 |
| 3. Competitor Analysis |
14:26 |
| 4. Company & Product Analysis |
15:41 |
| 5. Market Trends |
09:34 |
| 6. Objectives "Where are we going?" |
08:48 |
| 7. Key Performance Indicators (KPIs) |
14:27 |
| 8. Strategy "How do we get there?" |
02:37 |
| 9. Tactics (Details of Strategy & Marketing Mix) |
13:38 |
| 10. Actions "Ensuring Excellent Execution" |
15:45 |
| 11. Control "How do we know we are getting there?" - (Measurement & Metrics) |
02:27 |
| 12. Course Summary |
01:51 |
| Course Exam | Start Now |
| Course Certificate |
Dr. Abeer Elleithy
Digital Marketing Consultant
-
About Instructor:
- 15 Years of Experience in Marketing & Digital Marketing.
- Cofounder and Business Development Director at CLUE digital
- Digital Marketing Consultant Radio One Media Production.
- Product Manager at Future Pharma KSA- Development Development Manager at eureka digital- Assistant Manager Development Manager at Nagy Research
