Digital Marketing For Healthcare Professionals

$ 200   $140

Intermediate Level
Unlimited Access
Accredited Certificates

Course Overview

Marketing has always been about connecting with your audience in the right place and at the right time, In this course, we will take you on a journey with Dr. Abeer to explore more about SOSTAC; it is one of the best frameworks to use for marketing campaign planning.

SOSTAC® planning works for long-term plans (corporate plans & business plans) and short-term plans (marketing plans, marketing communications plans, digital marketing plans, CRM plans, and advertising plans. 

What you'll learn

  • تحليل الوضع (تحليل العملاء، تحليل المنافسين، اتجاهات التسويق والسوق للشركة)
  • الـ 5 قوى التنافسية لبورتر
  • أهداف التسويق وأهداف MarComms
  • مراحل التسويق الألكتروني ومتطلبات كل مرحلة
  • الاستراتيجية التخطيطية لـ SOSTAC
  • 7 P`s Marketing Mix
  • ثمانية فوائد لتقسيم السوق
  • السوق المستهدف مقابل شخصية المشتري
  • الممارسة على Facebook & YouTube
  • مقاييس حملة التسويق الرقمي

Content "Digital Marketing For Healthcare Professionals" (02H:00Min)

Lecture Title Watch
1. Course Overview images   02:51
2. Situational Analysis "Where are we now?"   09:54
3. Competitor Analysis   14:26
4. Company & Product Analysis   15:41
5. Market Trends   09:34
6. Objectives "Where are we going?"   08:48
7. Key Performance Indicators (KPIs)   14:27
8. Strategy "How do we get there?"   02:37
9. Tactics (Details of Strategy & Marketing Mix)   13:38
10. Actions "Ensuring Excellent Execution"   15:45
11. Control "How do we know we are getting there?" - (Measurement & Metrics)   02:27
12. Course Summary   01:51
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