Digital Marketing For Healthcare Professionals

$ 180   $144

Intermediate Level
Unlimited Access
Accredited Certificates

Course Overview

Marketing has always been about connecting with your audience in the right place and at the right time, In this course, we will take you on a journey with Dr. Abeer to explore more about SOSTAC; one of the best frameworks to use for marketing campaign planning.

SOSTAC® planning works for long-term plans (corporate plans & business plans) and short-term plans (marketing plans, marketing communications plans, digital marketing plans, CRM plans, and advertising plans. 

What you'll learn

  • Situational analysis (customer, competitors, marketing)
  • Marketing campaigns targets.
  • Steps & stages of digital marketing.
  • SOSTAC strategy in digital marketing.
  • Marketing on different social media platforms.
  • How to achieve your target from digital marketing campaign.

Content "Digital Marketing For Healthcare Professionals" (02H:00Min)

Lecture Title Watch
1. Course Overview images   02:51
2. Situational Analysis "Where are we now?"   09:54
3. Competitor Analysis   14:26
4. Company & Product Analysis   15:41
5. Market Trends   09:34
6. Objectives "Where are we going?"   08:48
7. Key Performance Indicators (KPIs)   14:27
8. Strategy "How do we get there?"   02:37
9. Tactics (Details of Strategy & Marketing Mix)   13:38
10. Actions "Ensuring Excellent Execution"   15:45
11. Control "How do we know we are getting there?" - (Measurement & Metrics)   02:27
12. Course Summary   01:51
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Course Certificate