Digital Marketing For Healthcare Professionals

$ 150   $120

Intermediate Level
Unlimited Access
Accredited Certificates

Course Overview

Join our cutting-edge course based on the highly effective SOSTAC strategy and covers essential pillars, including situational analysis, targeting marketing campaigns, strategic steps, and the influential SOSTAC strategy. Discover the art of harnessing various social media platforms to reach your desired target effectively, achieving remarkable results from your digital marketing endeavors. Master the art of strategic planning, implementation, and optimization, and stay ahead in the competitive world of healthcare marketing.

What you'll learn

  • Understand the fundamentals of digital marketing in the healthcare industry.
  • Learn how to analyze the healthcare market, identify competitors, and target specific campaigns effectively.
  • Explore the steps and stages involved in implementing successful digital marketing campaigns.
  • Master the SOSTAC strategy and apply it to create comprehensive marketing plans for healthcare services and clinics.
  • Discover effective marketing techniques across various social media platforms to engage with the target audience.
  • Develop the skills to achieve targeted goals and objectives through well-crafted digital marketing campaigns.

Course Requirements

  • Interest in digital marketing․
  • Interest in using social media and technology in the healthcare field

Content "Digital Marketing For Healthcare Professionals" (02H:00Min)

Lecture Title Watch
1. Course Overview images   02:51
2. Situational Analysis "Where are we now?"   09:54
3. Competitor Analysis   14:26
4. Company & Product Analysis   15:41
5. Market Trends   09:34
6. Objectives "Where are we going?"   08:48
7. Key Performance Indicators (KPIs)   14:27
8. Strategy "How do we get there?"   02:37
9. Tactics (Details of Strategy & Marketing Mix)   13:38
10. Actions "Ensuring Excellent Execution"   15:45
11. Control "How do we know we are getting there?" - (Measurement & Metrics)   02:27
12. Course Summary   01:51
Course Exam Start Now
Course Certificate

Course Details

  • Digital marketing for healthcare professionals offers better understanding patient needs and preferences, enables personalized and targeted outreach. By harnessing data-driven insights, healthcare professionals can craft compelling marketing campaigns, build stronger patient relationships, and enhance patient engagement.
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