Digital Marketing & Selling Techniques for Healthcare Professionals Bundle
$ 280 $140
Beginner Level
04H:30Min
Unlimited Access
Accredited Certificates
Dr. Hossam Shahin
MBA Sorbonne Business School, France
Dr. Abeer Elleithy
Digital Marketing Consultant
Course Overview
This bundle contains 2 courses, In the 1st course, Dr. Abeer talks about SOSTAC; which is one of the best frameworks to use for marketing campaign planning.
SOSTAC® planning works for long-term plans (corporate plans & business plans) and short-term plans (marketing plans, marketing communications plans, digital marketing plans, CRM plans, and advertising plans.
In the 2nd course, Dr. Hossam explores more about the professional selling techniques, practices, and tools involved in all aspects of pre-sale pharmaceutical and medical devices, the profitable selling process, and creating loyal customers.
What you'll learn
- Situational analysis (customer, competitors, marketing)
- Marketing campaigns targets.
- Steps & stages of digital marketing.
- SOSTAC strategy in digital marketing.
- Marketing on different social media platforms.
- How to achieve your target from digital marketing campaign.
- Professional selling principles.
- Selling philosophy and customer attracting.
- Effective selling techniques & frameworks.
- Attractive marketing for your product advantages.
- Overcome selling process obstacles.
- Professional closure for successful deal.
Content "Pharmaceutical Selling Skills " (2H:00Min)
| Lecture Title | Watch |
|---|---|
| 1. Introduction Of 7 Selling Steps |
2:28 |
| 2. Step 1 - Pre Call Planning (Targeting And Utilizing Waiting Time) |
4:54 |
| 3. Step 1 - Pre Call Planning (Call Preparation-Review Last Call) |
2:16 |
| 4. Step 1 - Pre Call Planning (SMART Objective) |
6:40 |
| 5. Step 1 - Pre Call Planning (Call Preparation - Promotion Material And Detailing) |
2:27 |
| 6. Step 2 - Opening The Call |
9:53 |
| 7. Step 3 - Questioning |
10:20 |
| 8. Step 4 - Presentation |
5:40 |
| 9. Step 5 - Handling Objections |
11:58 |
| 10. Step 6 - Effective Closing |
2:00 |
| 11. Step 7 post - Call Analysis |
2:01 |
| 12. Objectives Of Greetings And Opening |
4:12 |
| 13. Funnel Questioning Technique |
4:14 |
| 14. DAPA Method |
3:36 |
| 15. How to Present Benefits ? |
2:11 |
| 16. Is Objection Obstacle Or Opportunity ? |
4:58 |
| 17. Handling Objection (Unspoken Objection) |
8:54 |
| 18. Handling Objection That We Can Hear And (Can) Answer |
4:37 |
| 19. Handling Objection That We Can Hear And (CANNOT) Answer |
2:20 |
| 20. Selling The Price Effectively (Sandwich Method) |
3:52 |
| 21. What Prevents An Effective Closing ? |
2:33 |
| 22. Why Medical Rep. May Not Close Well ? |
3:16 |
| 23. When To Close A Sale ? |
1:07 |
| 24. 7 Steps Of Effective Closing |
2:30 |
| 25. Objectives Of Asking Questions |
3:14 |
Content "Digital Marketing For Healthcare Professionals" (02H:00Min)
| Lecture Title | Watch |
|---|---|
| 1. Course Overview |
02:51 |
| 2. Situational Analysis "Where are we now?" |
09:54 |
| 3. Competitor Analysis |
14:26 |
| 4. Company & Product Analysis |
15:41 |
| 5. Market Trends |
09:34 |
| 6. Objectives "Where are we going?" |
08:48 |
| 7. Key Performance Indicators (KPIs) |
14:27 |
| 8. Strategy "How do we get there?" |
02:37 |
| 9. Tactics (Details of Strategy & Marketing Mix) |
13:38 |
| 10. Actions "Ensuring Excellent Execution" |
15:45 |
| 11. Control "How do we know we are getting there?" - (Measurement & Metrics) |
02:27 |
| 12. Course Summary |
01:51 |
| Course Exam | Start Now |
| Course Certificate |
