Digital Marketing & Selling Techniques for Healthcare Professionals Bundle

$ 300   $210

Beginner Level
04H:00Min
Unlimited Access
Accredited Certificates

Dr. Hossam Shahin

MBA Sorbonne Business School, France

Dr. Abeer Elleithy

Digital Marketing Consultant

Course Overview


This bundle contains 2 courses, In the 1st course, Dr. Abeer talks about SOSTAC; which is one of the best frameworks to use for marketing campaign planning.
SOSTAC® planning works for long-term plans (corporate plans & business plans) and short-term plans (marketing plans, marketing communications plans, digital marketing plans, CRM plans, and advertising plans. 

In the 2nd course, Dr. Hossam explores more 
about the professional selling techniques, practices, and tools involved in all aspects of pre-sale pharmaceutical and medical devices, the profitable selling process, and creating loyal customers.

What you'll learn


  • تحليل الوضع (تحليل العملاء، تحليل المنافسين، تسويق الشركة واتجاهات السوق)
  • أهداف التسويق وأهداف MarComms
  • مراحل التسويق الألكتروني ومتطلبات كل مرحلة
  • الاستراتيجية التخطيطية لـ SOSTAC
  • مقاييس حملة التسويق الرقمي
  • فلسفة البيع
  • أسس البيع المتقدم لممثلي المبيعات
  • كيف تحقق النجاح لعلاماتك التجارية ؟
  • كيفية وضع نهج فعال للمبيعات
  • كيف تغلق عملية البيع بنجاح ؟

Content "Pharmaceutical Selling Skills " (2H:00Min)

Lecture Title Watch
1. Introduction Of 7 Selling Steps images   2:28
2. Step 1 - Pre Call Planning (Targeting And Utilizing Waiting Time)   4:54
3. Step 1 - Pre Call Planning (Call Preparation-Review Last Call)   2:16
4. Step 1 - Pre Call Planning (SMART Objective)   6:40
5. Step 1 - Pre Call Planning (Call Preparation - Promotion Material And Detailing)   2:27
6. Step 2 - Opening The Call   9:53
7. Step 3 - Questioning   10:20
8. Step 4 - Presentation   5:40
9. Step 5 - Handling Objections   11:58
10. Step 6 - Effective Closing   2:00
11. Step 7 post - Call Analysis   2:01
12. Objectives Of Greetings And Opening   4:12
13. Funnel Questioning Technique   4:14
14. DAPA Method   3:36
15. How to Present Benefits ?   2:11
16. Is Objection Obstacle Or Opportunity ?   4:58
17. Handling Objection (Unspoken Objection)   8:54
18. Handling Objection That We Can Hear And (Can) Answer   4:37
19. Handling Objection That We Can Hear And (CANNOT) Answer   2:20
20. Selling The Price Effectively (Sandwich Method)   3:52
21. What Prevents An Effective Closing ?   2:33
22. Why Medical Rep. May Not Close Well ?   3:16
23. When To Close A Sale ?   1:07
24. 7 Steps Of Effective Closing   2:30
25. Objectives Of Asking Questions   3:14

Content "Digital Marketing For Healthcare Professionals" (02H:00Min)

Lecture Title Watch
1. Course Overview images   02:51
2. Situational Analysis "Where are we now?"   09:54
3. Competitor Analysis   14:26
4. Company & Product Analysis   15:41
5. Market Trends   09:34
6. Objectives "Where are we going?"   08:48
7. Key Performance Indicators (KPIs)   14:27
8. Strategy "How do we get there?"   02:37
9. Tactics (Details of Strategy & Marketing Mix)   13:38
10. Actions "Ensuring Excellent Execution"   15:45
11. Control "How do we know we are getting there?" - (Measurement & Metrics)   02:27
12. Course Summary   01:51
Course Exam Start Now
Course Certificate